Toshiba Colour & Solutions MA Event, Cairo, Egypt

Toshiba Colour & Solutions MA Event at Hotel Intercontinental City Stars, Cairo, Egypt

On the 22nd of September 2019, Toshiba hosted an event in Egypt’s capital city, Cairo. The event saw an impressive turnout.

Mr. Medhat El Araby, Chief Supply Chain Officer, held the introductory welcome address to kick off the exciting event, leading the way to the introduction of new and exciting innovations by the Toshiba Group.

Mr. Yasser Ghoniem, Group General Manager, then took over to address the ELA overview. The key takeaways from his speech included mentions of the ability to print X-rays on plain paper using the Toshiba MFP, the Toshiba Genuine Toner Detection technology, a new partnership with a major copy centre chain, and a tie-up with a lease financing company.

Mr. Pradeep Kumar, General Manager & Head of BSD, then introduced Toshiba, mentioning some exciting points in his address. He discussed the Toshiba Gulf organisation & product portfolio, led a product and solutions overview on the MFP, discussed the launch of the innovative Eco MFP, and mentioned the continuing number 1 market share for 16 years.

The Product & Solutions Manager – BSD, Mr Ajith Savidasan, discussed the benefits of the e-Bridge Cloud Connect, introduced detailed solutions, and showed support to ELA for the site survey and POC.

A live demo was then held on-stage by Mr Mohamed Ragab, General Manager of OA Marketing, to showcase the Eco Multifunction Printer. This was followed by a sample distribution to customers.

The event was both exciting and successful, with many new Toshiba innovations being introduced to customers whilst mentioning a host of achievements.